This website uses cookies to improve your experience. If you continue we'll assume that your are happy with it


AIDA, Curated apparel and housewares in a hip boutique

AIDA opened its doors in April 2012 as a result of four sisters’ vision to create a store that offered something more than your average high street shopping experience. Named affectionately after their Nan, AIDA was built around family, community and connection, and these values remain at the heart of everything we do.

The shop floor was designed not only to showcase a unique edit of independent brands, but also to be a platform from which other people could share their passions and talents. Playing host to a range of charitable events and collaborations, the sisters’ aim is to continue exploring ways of celebrating people and style through meaningful outlets.

The store itself sits in the heart of cosmopolitan East London and offers a range of menswear, women’s wear, homewares, shoes and accessories ‐ but that’s not all. AIDA has its own coffee shop at the front of the store, a place for people to meet, relax and slow down a little. The cafe is now an integral part of the AIDA community, keeping in line with our vision to provide something different to the norm.

02077392011 133 Shoreditch High Street, E1 6JE AIDA

black book img

To enquire about Black Blook services, please complete the form at the right or call one of our Black Book specialist agents on 020 7613 6262. Your absolute confidentiality is guaranteed.

Unique properties require
Unique strategies

We deliver more than just a subjective valuation based on ‘gut feel’ and dated ‘pound per square foot’ methods. Instead, we fully evaluate every property based on its unique qualities and then we work to craft a bespoke strategy that will target buyers willing to pay its true value regardless of the ‘going rate’.

No agent approaches property with the level of care and focus to detail that we do. It’s time you found an agent that delieverd real value.


  • This field is for validation purposes and should be left unchanged.

OR CALL US ON 020 7613 6262