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The Collaborative Store

The Collaborative Store is an ever-evolving creative retail concept founded by Elena Todary in 2015.

The journey has begun with a pop-up store on iconic Redchurch Street in Shoreditch, the cool artistic district in London, in late Summer 2015. ‘A happy hunting ground for edgy yet well made, adventurous yet sensibly priced pieces and excellent for one’s fashion cred’ as described by How To Spend It | Financial Times (read further). Another pop-up store followed on Calvert Avenue, one of the prettiest parts of the East End, home to many independent boutique stores, gallery and cafes at the time, in early Spring 2016.

After two successful pop-ups, The Collaborative Store launched its first long term concept space in October 2016. Situated on Blandford Street in London’s urban Marylebone. ‘Decorated in a modern minimalist style, The Collaborative Store is your brand new concept store destination for brands, art and furniture influenced by culture above trends’ as featured in Wonderland Magazine (read further).

Our Blandford Street space, larger than ever before, housed new categories from menswear to home decor to stationery, with special workshops hosted by in-house and guests brands on a regular basis. The concept expanded beyond traditional retail with art exhibitions incorporated into our lifestyle space. The launch of our modern-day art gallery space was celebrated with fine work by a contemporary expressionist, Anna Laurini, a well-recognised street artist.

Late 2018, our hub of creativity and design talent branched out online. This lifestyle space is a place to discover an edit of contemporary womenswear, menswear, accessories, furniture and art for people curious about the story behind the pieces they buy. With an ethos of bringing together brands influenced by culture, rather than fashion trends, The Collaborative Store showcases a range of the best worldwide independent designers, makers & artists, limited-edition collaborations and exclusive products. We source timeless, mindful, high-quality designs and ensure each product has a story and relevance to our ethos.

Happy browsing on our carefully curated platform of independent creativity while we are working on our next physical retail project!

#mindfuldesign #thecollaborativestore


58 Blandford St London , W1U 7JB


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